Short answer: Vietnam makes coffee in four main formats for private label: roasted whole beans or ground coffee, drip bags, instant (including freeze-dried) and 3-in-1 sachets. Choose the format first, because it decides the equipment, MOQ and lead time. Then specify the bean (robusta, arabica or a blend), roast level, grind and pack, and ask the factory for a sample against your spec.
Why Vietnam for coffee
Vietnam is one of the world’s largest coffee exporters and the leading robusta origin, with arabica grown mainly in the Central Highlands and the north. Many roasters and instant-coffee plants already supply foreign buyers, so export documents and audits are familiar to them.
The four formats compared
| Format | What it is | Typical fit | Things to check |
|---|---|---|---|
| Roasted beans / ground | Whole bean or ground in bags with valve | Cafés, DTC, retail | Roast date, degassing, nitrogen flush, grind size |
| Drip bag | Single-serve filter bag over a cup | Gifts, premium DTC, hotels | Filter material, bag design, fill weight, small-pack equipment availability |
| Instant (spray-dried or freeze-dried) | Soluble powder or granules | Mass market, cheap sachets, jars | Extraction yield, freeze-dry capacity, minimum run size |
| 3-in-1 / 2-in-1 sachets | Coffee, creamer, sugar premix | Convenience, Asian markets | Formula ownership, sugar/creamer spec, labelling in target country |
Drip bags and ground coffee suit smaller first orders. Instant and freeze-dried lines are built for large volumes, so MOQs there are typically higher.
What to specify
- Bean: 100% robusta, 100% arabica, or a blend with a stated ratio. Ask about origin (for example Dak Lak for robusta, Lam Dong for arabica).
- Processing: natural, washed or honey; fine robusta is a distinct grade some farms and roasters offer.
- Roast: light to dark, and whether roasting is done in-house.
- Grind and pack: grind for drip, espresso, phin (Vietnamese filter); weight, valve bag or sachet, nitrogen flushing.
- Flavoured or traditional styles: Vietnamese-style coffee is sometimes roasted with butter or additives. Confirm what goes into the roast, as this affects labelling and some markets’ rules.
- Shelf life and storage: agree a minimum remaining shelf life at delivery.
Certifications buyers often ask for
Food safety (HACCP, ISO 22000, FSSC 22000), organic (EU/USDA/JAS), Rainforest Alliance or Fairtrade, and Halal. Read HACCP, ISO 22000 and FSSC 22000 before you start. For the EU, coffee is in scope of the deforestation regulation (EUDR). The European Commission lists application from 30 December 2026 for large and medium-sized operators and 30 June 2027 for micro and small enterprises (checked 13 November 2026; dates have been postponed before, so check the Commission page).
Process and timing
- Send us the format, bean spec, pack and target volume.
- We shortlist coffee factories that match, and ask for availability and conditions.
- You receive samples of existing products, then development samples to your spec.
- After approval: packaging artwork, first production, shipment.
Packaging artwork and import labelling for your market are normally your responsibility with the factory’s input. Typical timings depend on sample rounds and packaging lead time. Ask for a schedule in writing.
Factories in this category
90S Coffee
90S Coffee makes roasted and ground coffee and private-label coffee in Vietnam, with OEM services as publicly stated.
An Thai Group／Sai Gon An Thai
An Thai Group／Sai Gon An Thai makes instant coffee in Vietnam, with OEM services as publicly stated.
Dai Hung Thinh / DHT Foods Packaging
Dai Hung Thinh / DHT Foods Packaging makes tea in Vietnam, with OEM services as publicly stated.
Future Generation Company（FGC）
Future Generation Company（FGC） makes tea leaves in Vietnam, with OEM services as publicly stated.
See all coffee and tea factories. If you plan to sell on Amazon or through your own site, read private label coffee for Amazon and DTC.
Comments